Frequently Asked Questions

What are SERP's? SERP's is an acronym for Search Engine Results Pages. They are the search results that are displayed when doing a search at a search engine.

What is PR? PR stands for Page Rank. Google says: 'Page rank' relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher Page Rank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines Page Rank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.'

How do you increase Page Rank? As Page Rank is an indicator of a page's link popularity it is therefore obtained by increasing your incoming links. Links from all sites count to your website's PR, and the higher the incoming PR link the higher your PR will be. How come Google displays less back links than Yahoo and MSN? Why doesn't Google show all of my website's back links?

Google's does not list all the links pointing to a particular page so as to help keep webmasters from manipulating their system. Additionally they only update back links on a periodic basis, therefore you may have acquired several new back links but they haven't been reflected in Google's update. Google knows your links are there and refrains from displaying them all, but still ranks your site accordingly. It is also important to keep in mind that Google only shows back links for the specific page you requested (normally the homepage), not the whole site like most other search engines do.

What is Organic Search Engine Optimization? Organic search engine rankings is the more cost effective method. There is a lot of time and work that goes into making a website search engine friendly to get good rankings and even longer to build up good quality links.
The only downside to organic search engine placement is the time required to get your website to the top, but once it is, you will reap the long term benefits for ever. Do not expect search engine optimization to work miracles overnight, it takes time, hard work and a lot of patience. The average time for a new domain name to rank well on Google is around 6-8 months now a days, as a new sites do not get placed well until they have been up and running several months, so that Google know the site is genuine.

What is Pay Per Click? This literally is what it says you pay per click. The primary benefit of pay per click is the immediate results and complete control it offers the advertiser. You can commit an exact amount and may target as many keywords as you wish. Short term , pay per click is ideal, but the main problem of pay per click is the cost. A top position for some search terms can cost hundreds of pounds each day, and even as high as $100 per click!! Over long term, organic search engine optimization is much more cost effective and beneficial.

How important is Link Popularity? Building Link Popularity is a very important aspect of any effective Search Engine Optimization campaign today. The off page factors such as link popularity, Page Rank and Anchor Text in incoming links play a major role in your site's ranking in the search engine results pages. More and more major search engines, including Google, Yahoo, MSN, Ask Jeeves, Alta Vista etc. rely on off page factors such as 'Link Popularity' to establish the importance of your site in order to give it a high ranking. Now website optimization is not enough to get you good search engine rankings. A large number of good incoming links help your website beat competition to rank high in Search Engines.

What types of links are there? There are two types of links you can establish on the web. One way is to trade links with other website's, you give a link from your links Page on your site to the partner sites in return for their site linking to you. The second method is to establish one-way links, which are very hard to obtain and can be very costly. Both are extremely beneficial in gaining higher search engine rankings. Building Link Popularity is a very long and time consuming process, hence why many website owners employ the services of us to help them spend more time on other time consuming aspects of their business, such as running a shop etc.

Can I upgrade at anytime? Yes, certainly just contact us with the package you would like to be on, and we will upgrade you instantly.

How long does it take to achieve higher rankings? Depending on the popularity of you keywords it can take from a month to never really. If you are wanting to rank number one for 'viagra' or 'online casino' then the competition is that fierce that you would need an army of optimizers working all hours to achieve high rankings. Not everyone is trying for these words though, so the majority of the time you can improve rankings within a month, but everything needs to be gradually, otherwise the search engines will be suspicious and they you are performing 'black hat' tricks, and penalize your site.

What happens if I decide to cancel your services? That's simple, just let us know, and you can cancel your subscription at anytime. If you could just inform us why, then that would be great.

Do you optimize any website? No we will not offer our services to Adult, Hate, or "in poor taste" website's If you are unsure about your site, just email us and we will let you know if we can be of service to you.

How can I pay? Anyway you choose, but the easiest and safest way is through Paypal. Easy monthly subscriptions using your debit or credit card.